Homepage Pricing Test
activeTesting three price points on the homepage to optimize conversion rate and revenue.
Variants
Pricing variants being tested in this experiment
Control34%
$29.99
Mid Tier33%
$34.99
Premium33%
$39.99
Results Summary
Overall performance across all variants
Total Views
24,530
Total Conversions
1,042
Total Revenue
$35,819.58
Statistical Significance
94%
Variant Performance
Detailed metrics for each variant
| Variant | Price | Views | Conversions | Conv. Rate | Revenue | Rev/View |
|---|---|---|---|---|---|---|
Control | $29.99 | 8,200 | 369 | 4.50% | $11,066.31 | $1.35 |
Mid TierWinner | $34.99 | 8,180 | 360 | 4.40% | $12,596.40 | $1.54 |
Premium | $39.99 | 8,150 | 313 | 3.84% | $12,516.87 | $1.54 |
Timeline
Created: 10/28/2024, 10:00:00 AM
Started: 11/1/2024, 12:00:00 AM
Last Updated: 12/15/2024, 8:30:00 AM